Honda Celebrates 50 Years In Australia
In 2019, Honda celebrates 50 Years in Australia. From cars and motorcycles to generators, lawn mowers and marine engines, our diverse range of products have been enjoyed by millions of Australians in cities and rural towns across the country. The joy of moving you continues to inspire our people to create innovative products that make your life that little bit easier.
THE HONDA GOLD COLLECTION
Honda Australia celebrates its 50th birthday this year, marking half a century since the company was established locally on February 4, 1969.
Although Honda products had been imported and distributed around Australia by a variety of private companies since the 1950s, the brand’s official local presence began when Honda Motor Company in Japan sent Mr. Hidehiko Shiomi to Melbourne to setup a unified, national representation for Honda in Australia.
“Honda Australia was a Honda subsidiary set up primarily to sell cars, but it has since grown with the global Honda brand to deliver a wide range of products and services that help make people’s lives more enjoyable,” said Honda Australia Managing Director & CEO, Mr. Hiroyuki Shimizu.
From cars and motorcycles to generators, lawn mowers and marine engines, Honda’s diverse range of products have been enjoyed by millions of Australians over the last 50 years.
To mark such a significant milestone, a unified Honda Australia has created a one-off collection of some its current iconic performance products, resplendent in striking gold bodywork as the traditional symbol of a 50th Anniversary.
“We thought about how we could celebrate our birthday and our unique diversity in a bold and fun way. I mean, who has ever seen a golden mower or generator before?” said Mr. Shimizu.
“To Honda, performance means more than speed – each product is designed to perform at a level that exceeds the expectations of the customer. We’re looking forward to showcasing these amazing golden products around the country throughout 2019, so stay tuned for more information on that front.”
In images and video footage set against a quintessentially Australian backdrop, the Honda Australia ‘golden era of performance’ lineup covers everything from generators to supercars, featuring seven of Honda’s latest and greatest products:
- NSX hybrid supercar
- Civic Type R high-performance hot hatch
- CBR1000RR Fireblade motorcycle from the Supersport range
- CRF450L next-generation motorcycle from the Enduro range
- CRF50F Kids Fun bike, Honda’s best-selling off road machine
- HRU19 Buffalo Premium lawnmower, proudly designed and assembled here in Australia
- EU22i Generator, the world’s best-selling Super Quiet, leisure generator
The celebratory golden collection of products will be used throughout the year to inspire, thank and connect with Honda Australia customers.